The storyline is a bit “Red Riding Hood” and a bit “Beauty and the Beast”. I chose a magical feel for the product because gin has a botanical flavor that its fans are drawn to. If I were to create a commercial about tequila, I might write a storyline with a Mexican influence, maybe a bit more raucous and rock-and-roll. George Thorogood and a warm red atmosphere. If it were bourbon, I’d write something romantic and genteel set in New Orleans.
Hm. While I was finishing up this page, I just wrote a Dr. Pepper commercial in my head.